December 14, 2023

Mizzou Engineering’s Information Technology students continue to engage in valuable opportunities that allow them to apply technical expertise to real-world projects.

Each year, Chip Gubera connects students in his Motion Graphics and Visual Effects Design I class with community partners to conceptualize and develop digital assets. Students meet with the clients to learn about their brand, needs and goals, then develop motion graphics to help them convey key messages.

“We’re persistent in providing students with hands-on learning opportunities that prioritize collaboration,” said Gubera, an associate teaching professor. “These particular projects give students practical experience using tools and concepts, bringing their skills together to create and deliver tangible assets.”

This fall, students in Gubera’s class worked with Vidwest Studios, a non-profit video media organization, to create social media graphics. Students used Adobe AfterEffects to design and animate short clips, in this case featuring a space theme to highlight Vidwest’s physical space, equipment and capabilities. The animations have since been featured on the organization’s Instagram and Facebook accounts.

Gubera’s class has previously produced similar assets for diverse groups such as graphics for the Columbia Police Department and for the State Historical Society’s celebration of Missouri’s bicentennial in 2021.

“Collaborating with external partners enables students to apply theoretical concepts in a real-world context,” Gubera said. “The idea is to give students professional experience, which gives them a competitive edge in the workforce.

They also get an idea of the type of jobs and opportunities that are available to those with design and motion graphic skills.”

Gubera is open to connecting future students to other non-profit groups and government agencies in the community. Those interested can contact him at guberac@missouri.edu.

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